Sarasota, FL - Star2Star Communications, provider of the World's Most Complete Full Spectrum Communications Solution, today announced that they have chosen Zift Solutions, the leader in Enterprise Channel Management, as their new Partner Marketing Hub platform provider. Zift and Star2Star have been hard at work onboarding Partners to the new version of their marketing platform and training them on the new tools and features available.

Zift SolutionsZift Solutions provides Channel as a Service (CHaaS) technology that empowers and enables Partners to manage all of their core marketing activities from a single, streamlined platform. Star2Star selected Zift because of the high levels of functionality it offered including bulk customization and co-branding for documents, co-op funds management, enhanced analytics, and seamless multi-touch campaigns to maximize customer engagement. All of the features Zift offers have allowed Star2Star to better meet the needs and desires of their Partner base.

"With Zift, Star2Star is deploying the most comprehensive and innovative channel management tools available to make our channel partners as successful as they can be," said David Portnowitz, Chief Marketing Officer at Star2Star. "As the only 100-percent channel-focused company in our space, empowering partners is part of our DNA," he said. "Launching Zift is one more step in providing our partners with the best channel program in the industry."

Gordon Rapkin, CEO of Zift Solutions, had this to add regarding the partnership: "Star2Star's selection and implementation of Zift Solutions further validate our ability to provide our customers and their partners with the most innovative and comprehensive channel management solutions available today."

Read more about the Star2Star and Zift partnership here.

About Star2Star Communications

Founded in 2006 in Sarasota, Florida, Star2Star Communications empowers global business success with a Full Spectrum Communications Solution. With options ranging from Hosted to Hybrid, Star2Star offers unparalleled value, reliability, quality, and scalability. Star2Star unifies business communications including voice, video, fax, mobile, chat, and presence management. Merged with Blueface, the leading pan-European UCaaS provider, Star2Star possesses a global influence and customer base. Blueface's proprietary cloud voice platform supports businesses of all sizes, ranging from small-to-medium to large enterprises and strategic wholesale customers.  

Star2Star's award-winning, patented Constellation™ Network overcomes the reliability and quality limitations of other communications technologies and enables companies to choose the deployment methodology that aligns best with their needs. For businesses who require high-quality voice, redundant networks for continuity, and ultra-reliable communications, Star2Star's Hybrid architecture offers the highest guaranteed SLAs in the industry at an affordable price. Businesses with less complexity, who seek the best communications capabilities for their employees and customers, can consider Star2Star's Hosted solution the optimal choice.

With a customer retention rate of 99.85%, Star2Star has been recognized by a multitude of leading analysts. In the past seven years, Star2Star was named to the Forbes Most Promising Companies list, the Deloitte Technology Fast 500 five times, and the Inc. 500|5000 seven times. The company was also named by IHS as a Top 10 Hosted Business VoIP/UC Provider and has been in the Gartner Magic Quadrant for UCaaS, Worldwide for the last four years.  Learn more at

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

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