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Secrets Of Marketing To Businesses In A Location Independent World

Tune in as Janet Schijns, CEO of JS Group and David Portnowitz, Chief Marketing Officer of Star2Star discuss key marketing musts to embrace in order to drive continued success throughout 2021, and beyond.


Janet Schijns

Janet Schijns

Janet Schijns is the CEO of JS Group and a former C-Suite Fortune 500 executive with experience ranging from Verizon to Motorola to Office Depot. She is a visionary leader who through innovation and transformational plans gets real results. Growth is her middle name – her clients regularly increase their revenues by more than 40 percent and achieve the highest levels of growth in market share in their categories. Janet has spent decades in the high-tech industry and has numerous industry channel awards to her name. She has proven time and again that she knows how to achieve results in the channel and in the industry. Known for her expertise in routes to market, branding, sales, channel programs and solution development, she has worked with vendors, distributors and partners alike in a wide range of technology areas including mobility, services, communications, data, cloud and advanced solutions.

David Portnowitz

David Portnowitz

A 10-year marketing veteran, David Portnowitz leads Star2Star's creative, digital, and Co-op marketing efforts. David has spearheaded Star2Star's efforts to improve how the marketing team serves and responds to partners and customers. David also leads the Program Management & Training teams. Prior to handling Star2Star's business-to-business marketing needs, David worked in business-to-customer marketing at IMG Performance, a division of IMG Worldwide, where he was the Senior Manager of Digital Media. In this role, David started and led the digital marketing efforts which transformed how the company did business online. He was also responsible for the marketing of several of their product lines and launched their robust social media presence. 

Originally from Palm Bay, Florida, David moved to Sarasota in 2006 after earning a Masters of Science in Sports Management from the University of Florida, where he also earned his undergraduate degree. Throughout his career David has incorporated the essential lessons sports impart, such as leadership, team work, and accountability into his life and work. He applies that knowledge daily in pursuit of new synergies between technology, media, and people.

Event Date

Wednesday, May 12, 2021, 1:00pm

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