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Today’s modern business is increasingly borderless, with cloud-based applications and mobility becoming the key enablers for a workforce that is more and more distributed. For business that have employees and clients in multiple locations, voice conferencing is an ideal way to keep the organization connected. Employees can attend meetings without leaving their desks, and mobile and work-at-home users can join in, too. Conferencing enhances communications with customers, suppliers, and partners too, while cutting down on travel costs.

"The conferencing services market…will continue to show steady growth throughout the forecast period," said Melissa Fremeijer, senior research analyst at IDC. "In this age of digital transformation, service providers need to guide businesses on the value proposition of conferencing as part of a holistic collaboration platform to redefine customer experience, achieving sleeker and more flexible operations, capitalizing on information, and using new ways of workforce management.” 

The benefits, according to research firm Technavio, have spurred conferencing services to account for the largest market share within the unified communications (UC) umbrella. “The growth stems from increased use of conferencing solutions as an alternative to the front-to-front mode of communication,” said Amit Sharma, a lead analyst at Technavio for research on IT professional services. “These solutions enhance collaboration among employees, suppliers, and clients. Also, these technologies are now less expensive, simple to deploy and more powerful.” 

In order for conferencing solutions to reach their full potential, they need to respond to the needs and behavior of an increasingly mobile and socially connected workforce while offering the benefits of an agile, scalable and manageable cloud service offering to enable these capabilities, according to IDC. Vertical-specific services skills will be key for providers to offer businesses with tailored collaboration services and guidance to improve experience and achieve business outcomes.

To help partners craft the right conferencing strategy for their customers, Star2Star offers multiple tiers of voice conferencing. They all allow users to create a conference anywhere, anytime -- whenever a meeting request is made, with no reservations required. Conference calling is easy with the Star2Star Full Spectrum Communications Solution. 

To find out more about Star2Star's voice conferencing options:

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