business communications system

“It's only after you upgrade to a better technology that you realize how obsolete the previous one has now become.” -Hrishikesh Agnihotri

Chances are you’re thinking “Upgrade my business communications system? But why? Our system is working just fine!”

Related: What To Look For In Small Business Phones

The truth is that your business’s current communications system could be holding your business back—and you may not even be aware of it. Since you use the technology every day, you may have gotten used to things like: 

  • Random, lengthy outages
  • High costs
  • Poor quality voice and video transmissions
  • Spotty connectivity
  • Lack of or difficult collaboration tools

If these sound like struggles you’re dealing with on a regular basis, it is most likely time for an upgrade!

Related: Secure Communications Checklist

Strengthening Your Business Communications System Backbone

Your business communications system is the heart of your enterprise. It’s responsible for everything from greeting customers and resolving issues to facilitating backend communication and collaboration, and everything in between. So it’s very important to be using the latest and greatest solution.

Related: The Benefits Of A Departmental Contact Center

What’s more, businesses across the board will increase spending on IT and communications services in 2020. Overall, IT spend will increase by 3.7 percent next year, while communications spend will increase by 1.5 percent. So, you can bank on the fact that your competitors are most likely upgrading their systems.  

Let’s take a closer look at why it pays to upgrade your business cutting-edge, cloud-based business communications system:

Improved Customer Experience 

In recent years, the customer experience (CX) has emerged as one of the most critical business metrics. Customers expect fast service, and speedy resolutions—and when they don’t receive it, they are more likely to seek out the services of a competitor. It’s for this reason why most companies are now building business strategies around CX. 

Related: Why UCaaS Is A Critical Customer Service Component

Financial return: By upgrading your communications system and moving to the cloud, you’ll show customers that you value their time and their business. They’ll see it during every customer service interaction—whether it’s dialing into a contact center, chatting with an agent on your website, emailing, faxing, and so on. You’ll earn their loyalty which will translate to more sales over time.  

Guaranteed Uptime

When your communications system goes down, it’s impossible to do anything until service is restored. This means problems can’t be solved, transactions can’t be completed, and data can’t be tracked. But with a cloud-based communications solution backed by software-defined wide area networking (SD-WAN), you won’t have to worry about downtime. Your network will always remain up and running.

Related: What VoIP & UCaaS Can Do For Your Customers

Financial return: With a fully operational network, you will be able to avoid costly outages. Your business will be able to capture more revenue, and it will be more productive. 

Easier Scalability 

Businesses, especially growing startups, need to be able to respond to rapid increases in customer demand—something that is not easy to do with legacy communications systems. A cloud communications system, however, will enable your business to scale up or down with push-button ease.

Related: How A Scalable VoIP Solution Can Help Your Business

Financial return: It’s a cost-effective and reliable way to manage large volumes of customers. Simply put, as your business grows, your storage can grow with it. This means you’ll never run into any costly capacity-related storage issues. 

Enhanced Engagement 

Employee engagement remains a major problem for businesses, as workers across the board are feeling out of touch with their jobs. In fact, according to Gallup poll, just 15 percent of workers are engaged in the workplace. 

Related: How UCaaS Mobilizes Your Business

This can be addressed by switching to a unified communications as a service (UCaaS) platform, which makes it easy for workers to share information and communicate in real-time. Features like presence information, and video chat, make it possible for managers and workers to collaborate and complete projects together. It’s also a great way to communicate with remote workers who may otherwise get lost in the shuffle. 

Financial return: By increasing backend communication and collaboration, businesses can extract much more value out of their workers. This in turn leads to greater profits in the long run. 


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