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As a business executive, you’ve probably heard quite a bit about cloud-based unified communications (UC) and how it can improve your company’s operations. According to a report by Research and Markets, the global UC market will grow at a compound annual growth rate of almost 16 percent until 2016—fueled largely by the shift to cloud-based communications. But as impressive as those numbers look, most decision-makers like to know exactly how their own businesses will realize benefits before making any major changes.

Fortunately, you have come to just the right place. If your business has been considering moving to a cloud-based UC solution—or are just seeing the term for the first time right now—here are three compelling reasons to make the change in the new year.

Scalability: Cloud-based UC allows your business to roll out or pull back deployments in a manner that best suits your company. The technology makes a wide variety of features available and your business will pay only for those it uses. As your company grows and your needs change, adding deployments is fast, simple and reliable.

Mobility: Your employees need and expect to be able to access work-related materials from various devices when they are traveling. Features like call forwarding—which allows a caller to be reached both on site and remotely with a single number—break down the barriers created by legacy technology. In today’s market, if your company doesn’t have extensive mobile capabilities, you are at a serious disadvantage with competitors.

Simplicity: With cloud-based UC, all of your communications needs are handled by a single vendor. That means one installment, one bill, one contact for troubleshooting. Every element in the system is designed to work in sync, reducing the likelihood of problems. Running multiple systems on site is both costly and complicated—two words business managers never like to hear.

As you can see, a cloud-based UC solution can have a dramatic positive impact on many different aspects of your business. Deciding exactly what features your business needs takes some planning, but once you adopt this technology, you’ll be glad you did.

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