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One of the most effective ways to uncover, analyze and predict market trends is to look at the most common pain points in an industry or market sector. Recently, Software Advice released results from a study of buyers from small businesses— those with $100 million or less in annual revenue—to determine what they are looking for in a phone system.

In evaluating the results, Star2Star found that many of the pain points encountered by these small businesses are the same ones we’ve seen for years—and the ones we understand how to address:

Small Businesses Want Out of PSTN and Cellular Calling

For the past five years, Star2Star has experienced high double-digit growth, despite a growing number of competitors entering the market. That’s because the increase in mobile workers and recent emphasis on BYOD is compelling executives to find novel ways to support these new initiatives—and we have them. For these decision makers, quality of service is more important than ever when choosing products/services, and, increasingly, they are turning to hosted IP telephony and unified communications (UC) to deliver it.

buyers current phone system preferences

Reliability and Scalability Are Critical

Downtime is the ultimate enemy of any business today, and especially for smaller companies for which even a short outage could have disastrous results. Star2Star’s unique cloud architecture combines the best features of both on-premises and hosted solutions—and overcomes the shortcomings of both. Our patented Constellation™ technology works in real time with our six regional data centers and the StarBox® Voice Optimized SD-WAN once it’s installed at your office. Together, they analyze current Internet traffic conditions in real time to shorten the route calls take across the Internet. StarPath solves the network quality issues that other cloud service providers cannot solve. All together, these products allow us to guarantee 99.999% uptime for a system that hasn’t gone down for a second since 2011.

voip system pain points

Scalability is another major focus for smaller companies. Star2Star Communications delivers a highly scalable UC system, merging customers’ voice, video, fax, instant messaging and presence management into a single easy-to-use solution that enables visibility and improves productivity. Our equipment is designed to handle as much traffic and data as you can throw at it, allowing users to add additional capacity for little cost whenever it is needed. For example, our StarBox® Voice Optimized SD-WAN 5500 supports up to 600 extensions per location. We also make it easier than ever for businesses with multiple office locations to collaborate affordably with phone lines that can be pooled across multiple locations.

They Want to Pay Less

The StarBox® Voice Optimized SD-WAN manages the traffic flow between the Star2Star phone system and the user’s Internet connection to provide the highest possible call quality with no delay, echo or distortion. No expensive conditioned circuits are needed as the system can run on standard Internet connections. We can help small businesses slash costs by close to half with:

  • Rates that include features like conferencing, voicemail, ring groups and automated attendants for which other providers charge extra
  • Flexible per-seat and per-line pricing options
  • Low upfront cost plans
  • Incredibly low long-distance rates
  • Competitive toll-free and international rates

Remote Accessibility Is a Must

For highly mobile workers, the smartphone is a lifeline to business tasks. That’s why Star2Star created a full-featured mobile softphone that extends the quality and reliability of Star2Star’s award-winning UC services.

Mobile Softphone combines a full-featured IP telephony application with advanced presence and voicemail tools. The result is an easy-to-use softphone that allows users to place and receive calls using an installed Star2Star communications system. More importantly, it improves communications while reducing costs. Users appear on the Star2Star system as standard extensions. Calls to other extensions can be made using Mobile Softphone’s built-in dialing directory, or the user can enter any 3- or 5-digit extension number. Outbound calls made from Mobile Softphone travel over the IP data network, and are not billed for airtime as cellular calls.

They Expect Advanced Business Features

Smaller companies aren’t willing to suffer with second-rate features anymore. They expect and need modern business tools to stay competitive, particularly with larger businesses. Star2Star offers a best-in-breed feature set that includes:

  • Paperless fax
  • Easy-to-use conference calling
  • Videoconference
  • Presence management
  • Robust disaster recovery
  • Find Me/Follow Me
  • Call forwarding
  • Call recording

Star2Star’s solutions fall right in line with the most common challenges small businesses face today. To learn how Star2Star helps our customers improve operations, please read our use cases.

Data courtesy of VoIP and telecom review firm Software Advice



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