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It’s no secret that today’s business world is increasingly competitive, no matter your market size or industry. There were 28.5 million small businesses in the U.S. as of February, according to the SBA’s small-business profile. That’s a lot of competition. To stay neck-and-neck with their competitors, organizations need to be on the lookout for technology to streamline their day-to-day business objectives. A scalable cloud communication solution can improve internal collaboration, reduce telecom costs, and guarantee support in case of a disaster, ultimately preserving your company’s bottom line.

Saving money is a great way to get a leg up on the competition. However, relying on an outdated telephony solution such as a PBX system won’t help much on that front. A PBX requires costly installation and maintenance. A cloud-based solution reduces these expenses because less equipment is involved, since system functions are accessed through the Internet. Furthermore, cloud-based services often follow a pay-as-you-go model, ensuring that you only pay for what you use. They also provide more scalability to handle more or less business without adding new equipment. 

Communication within an organization can improve from the use of cloud-based services. Due to the flexibility of a cloud-based communication system, additional features can be added as needed. A feature such as instant messaging can effectively streamline internal communication since it enables real-time messaging between employees. With instant messaging, file sharing, and group chat all in one place, sifting through various emails and waiting for replies will be a thing of the past. Want more features, such as conference calling? The cloud makes it easy to add or remove features depending on your organization’s needs. 

A critical factor in favor of cloud-based, vs. on-premises, systems is their ability to recover. If a snowstorm causes an organization’s on-premise solution to fail, then all contact with its customers ceases. This notion is particularly scary since 54 percent of customers share their bad customer service experiences with five or more people, according to an infographic by Zendesk. On the other hand, a cloud-based solution works with an organization, not against it, when disaster strikes. If a power outage were to occur, calls can be forwarded to employees’ mobile phones, landlines, or other office locations, ensuring that customer contact remains an open channel. 

Standing out among millions of other businesses requires an eye for details both large and small. A large detail encompasses the way your phone system is cloud-based; smaller details include the capabilities and features that come with your cloud-based communications solution. Prepare now for the New Year by getting a leg up on the competition with your switch to a cloud-based solution. To learn more about how Star2Star can help your organization make the move to a cloud-based phone system, click here.


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