Customer service has become the de facto differentiator in the modern marketplace where so many products have become commoditized. Most strategic companies are determined to improve the customer experience with their brands. Without the help of a provider with the experience and expertise of Star2Star, the marketing necessary to meet this objective can be complex and expensive.
When you partner with Star2Star, you are privy to our expert marketing services. We will help you increase your digital presence and differentiate your services from those of your competitors using content-rich managed marketing assets.
One of our initiatives is our Marketing Co-Op Program. It supports your sales efforts by generating new demand with little effort on your part, allowing you to focus your energies on your core business. Partners can earn co-op funding through sales that they can put towards their own marketing efforts. Even better, Star2Star will provide matching Co-Op funds for many partner initiatives.
Star2Star gives participating partners access to the following marketing resources:
- Mobile-ready and responsive co-branded website design
- Custom co-branded landing pages
- Email templates
- Social media integration with Facebook, Twitter, and LinkedIn
- Event sponsorship
- Co-branded videos and collateral
- Content syndication
- And much more
Sales support services are further bolstered with lead-nurturing campaigns, campaign-specific landing pages, Google AdWords, and special display advertising opportunities. Our program tracks and reports outcomes and provides actionable leads. Ninety-four percent of Star2Star partners rate our marketing support as satisfactory or better.
You will gain access to our e-marketing solutions and automation tools to manage your communications tasks with easy-to-use applications that run predefined and ready-to-execute marketing campaigns. Our solutions even give you the flexibility to create your own messaging as well. Even better, our email marketing engine tracks delivery, and open and click-through rates.
Marketing Tips For Partners
Companies are finding their voices and telling their stories to boost customer interest and enthusiasm in their brands. Your website is a large part of that story-telling. More consumers than ever go to the Internet for information on brands before making purchases. As a matter of fact, 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product.
When visitors land on your website, you want to make them stick. That is why it must be visually engaging and easy to navigate—right through purchase, including a variety of options for pay gates and the least cumbersome shipping/handling and delivery/return information as possible.
Most important, the content on your website must be interesting and relevant to prospective buyers. For instance, Star2Star can enrich your site by automatically updating your Star2Star product catalog. Videos are also producing the desired effect, being the preferred way of gathering information for many buyers. Think customer testimonials, profiles of employees, and product announcements that clearly display your offerings.
We can even help you promote, manage, and follow up your events—from webinars to conferences to receptions—with our event tool that includes preconfigured templates, landing pages for registration, and post-event messaging to attendees.
As a Star2Star telecom reseller, you already have our award-winning technology, unique cloud architecture, and unified communications system to help your customers grow as you grow. Now you can make sure they understand all the great benefits Star2Star products and services offer by marketing them the right way. For more information on Star2Star's marketing programs: