We recently posted a blog about tech trends that businesses can expect to impact their markets this year. In general, we can expect creative, emerging trends in the way content is being delivered. From the ever-expanding role video plays in communications, to the vast applications AR and VR have in experience immersion, communicators are expanding their repertoire of customer engagement channels. Here are four more trends that businesses will be able to leverage to increase engagement, communications effectiveness, and operational capabilities.
Move over, 2D, and make way for 3D reality! Augmented Reality (AR) has evolved into a vibrant, visual tool for communications. In the business setting, AR is the new frontier for content delivery. From facial recognition to mobile applications, communicators have a new and developing medium to leverage, with revenue growth already in the forecast.
In the age of YouTube, video is a force to be reckoned with in terms of communications. A desire to be fully immersed in the content has people interacting with video in new and exciting ways, such as Virtual Reality and live streaming. Communicators have good reason to invest in video as consumer data metrics improve.
Artificial Intelligence (AI) in the form of chatbots and virtual assistants are automating communication between the customer and the company. Let Apple’s Siri answer your questions, or have Amazon’s Alexa deliver services; half of all search engine questions will be made up by voice search by the year 2020.
Big data is only getting bigger. Smartphones have progressed to smart homes and the ever-growing list of devices that capture data are leaving communicators in dire need of visual context. That’s why data visualization is helping businesses take analytics to the next level of understanding. Breaking down big data into digestible visuals can make companies aware of marketing insights previously unnoticed, and provide useful hints for next steps in operations.
Communication Trends, In A Nutshell
AR, VR, and AI, oh my! It’s all about the benefits of visual aids in communicating to consumers just how important your products and services are. Trends in automation and big data visualization are breaking down barriers to building communications that better aim for what the customer really wants. Keep abreast of these industry developments, and you’ll be ahead of the communication trends for the foreseeable future.