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If you’re in sales, you know the ABC rule — always be closing. But while this sounds great, the truth is that sales aren’t so simple. Most of the time, the sales process boils down to a lot of hard work and no guarantees. 

Related: Boost B2B Sales By Addressing These 3 Pain Points

Increase Sales With These 5 Tips

While there are no guarantees in sales, there are some things that you can do to improve your chances of success. Explore five ways to make your salespeople more effective below.

Eliminate Time Wasters

Oftentimes, sales teams will waste tremendous amounts of time on manual backend processes like updating customer contact sheets and researching and compiling reports. All of these processes are important, but many can be automated—saving time and increasing your chances of success. Round up your sales team and ask for honest feedback about where they are losing time throughout the course of the day. Then, look for software and services that can streamline operations

Related: 9 Cold Calling Sales Techniques That Deliver

Be Realistic About Quotas

Is your team failing to meet their quotas? If so, you’re not alone. The fact is that many teams consistently fail to meet their target goals. So instead of firing great employees, or using anger as a motivational factor during your next meeting, take a hard look at your quotas and ask if they are realistic. You could consider lowering them, or try and find some ways to make it easier for agents to close deals. 

Related: 6 More Cold Calling Tips That Will Help You Close Deals

Improve Data Sharing

Data is like gasoline for the engine that is the modern enterprise. It’s what powers great customer interactions. With this in mind, it’s very difficult for agents to offer personalized service if they don’t have immediate access to customer information. Consider linking your customer relationship management (CRM) solution with your phone system, so that you can effectively capture and share information around the enterprise — resulting in more closed deals and fewer wasted opportunities. 

Related: 5 Ways CRM Integration Increases Productivity

Offer Great Incentives

As for motivation, maybe it’s time to implement some new rewards for your agents. By giving your agents stronger incentives, you will motivate your salespeople to close more deals and hit their target goals. A little competition never hurt anyone! 

Related: 11 Sales Tips For Small Businesses

Give Them The Right Tech

Ultimately, at the end of the day, your salespeople need access to technologies and services that will help them do their jobs at a high level. This could be as simple as upgrading your phone system to one that is intuitive, comfortable, easy to navigate, and reliable. You should also look for disaster recovery solutions so that you can offer business continuity in the event of an unplanned catastrophe. 


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