November 10, 2016 - By: David Portnowitz

How UC Removes Obstacles

From massive global corporations to small home-office operations, today's business customers are looking for a single digital communications source that can connect them seamlessly to one another and the outside world. 

Unified communications (UC) fits the bill by removing obstacles to getting business done. UC provides a simpler user interface that can integrate and manage key functionality, uniting an intricate web of solutions and capabilities in a way that doesn’t require specialized expertise. In today’s modern, borderless-office world, relying on patchworks of aging and analog tools to communicate kills productivity and takes focus away from core competencies. 

UC is a rising tide: In North America, the UC market size was estimated worth over $12 billion last year, mainly driven by factors like growing popularity of bring-your-own device (BYOD), shifting of expenses from CapEx to OpEx, and the growing importance of asset tracking, according to Occam research. 

Markets and Markets expects cloud-enabled UC to grow from $17.35 billion in 2016 to $8.69 billion by 2021, a CAGR of 10.6 percent. The driving force behind the growth of the market is the digitization of businesses and adoption of cloud services by small, medium and large enterprises. In all, enterprises are expected to gain prominent traction, growing at the highest CAGR during the forecast period. 

“UCaaS is ideal for large asset-intensive companies that have large amounts of equipment, which require seamless communication across the globe,” the firm said. “Enterprises are more receptive towards the deployment of unified communication services as they need to supervise the lifecycle activities of workforce in order to make the most of the return on investments.”

North America is expected to account for the largest market share in 2016. With the increasing use of unified services in consumer goods and retail, and logistic and transportation verticals, in the U.S. and Canada, the UCaaS market in this region is set to grow at a rapid pace in the region. 

The embrace of mobile endpoints is growing too: The global market for mobile unified communications and collaboration (UCC) is likely to reach $18.1 billion by the end of year 2022.

The reason for all of this activity? UC offers a seamless way for employees, customers and partners to communicate, removing the traditional obstacles to productivity and collaboration. Whether you own or work in a small business, big company or somewhere in the middle, Star2Star has a unified communications solution that can save you money while giving you more features than ever before—allowing you to focus on running your business, not being bogged down with outdated, time-consuming tools. 

To find out more about Star2Star’s UC solutions for companies of every size,

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