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Winter is settling in in earnest, with inevitable snowstorms, ice, and windy conditions poised to put a strain on physical networks, threaten outages, and cause network downtime, all at a significant cost to businesses. 

Fortunately, cloud-based disaster avoidance and recovery is breeding greater confidence in IT pros. In fact, recent industry research shows that 90% of IT pros who are using cloud in their disaster avoidance and recovery solution are confident in their strategy, compared to only 74% of IT pros who use on-premise-only solutions.

In the past five years, more than half (54%) of IT pros report having experienced a data outage of more than eight hours. That’s a terrible state of affairs given the high cost of downtime: Two-thirds (67%) of IT pros estimate that their business would lose more than $20,000 in a downtime event, while 27% report that downtime would cost more than $100,000 per event.  

Let’s not forget that the cost of downtime is a combination of factors: There’s the loss of employee productivity, delayed product or service delivery, loss of revenue, brand/reputational damage and loss of customers, and, finally, the recovery cost.

Cloud-based disaster avoidance and ensures that your emergency plan is always in place, all the time, sending your customers the message that you’re the most reliable business in your industry. Because the system is in the cloud, it does not rely on any facilities or equipment at your business location and does not cost anything to deploy.

One of Star2Star’s many business communications solutions, StarRecovery™ is an innovative disaster avoidance and recovery system that allows your business to maintain telephone service despite power, telephone, and internet outages, or even destruction of your facilities. If you experience an outage at your business, StarRecovery™ will immediately detect the problem and automatically take over. Calls will be rerouted to designated employee cell phones, landlines, or another office location and and main or departmental numbers can be routed to an auto attendant or to a group of numbers. StarRecovery™ means you never have to fear a blizzard’s impact ever again. Winter is here—are you prepared?

As we move into 2017, help boost your business' reliability with cloud strategies. To find out more:

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