The chief digital (or data) officer (CDO) bridges the gap in many enterprises between marketing and IT, handling the opportunities that arise from collecting and harnessing digital data. As a partner, reseller or agent, you should get to know the CDO. According to Gartner, 90 percent of large organizations will have a CDO in place by 2019. He or she can prove to be the key to increasing your sales success. This is true now more than ever as midmarket organizations begin to embrace the role of CDO for their businesses as well.  

CDOs are tagged with the responsibility of converting legacy analog operations to digital ones to drive competitive advantage. While responsibilities for this relatively new position are still evolving, most CDOs oversee their company’s digital assets, such as mobile applications, social media, and Web-based information and marketing channels. 

As these new executives race to improve the efficient use of information assets for their companies, they will need to adopt platforms that support their new digital strategies. Providing them with guidance in this initiative will likely mean circumventing IT departments and going straight to the CDO to peddle your wares. Before you do, however, make sure you understand the tasks assigned to CDOs and can speak to their concerns.

CDO priorities/responsibilities:

  • Develop, plan, implement and monitor the digital strategy for the organization.
  • Stay up to date on and adapt to the latest innovations, changes in competition, and shifts in the industry to keep the strategy fresh.
  • Lead and manage digital projects delivered by and in partnership with IT, change management, and information assurance and security support resources.
  • Develop overall functional system requirements and specifications, including scope and objectives.
  • Develop cost estimates for new or modified systems.
  • Maintain and monitor the database and devise a backup and recovery plan.
  • Develop and administer data standards, policies, and procedures.
  • Build trust with various business stakeholders, especially the CIO.
  • Evaluate and recommend new database technologies and architectures.
  • Get budget approval and commitment for business plans from leaders.
  • Lead and manage fit-for-purpose and approved Internet capabilities across the organization to support communications, knowledge management, and outreach and social media strategic objectives.
  • Lead and manage digital content form, functionality, accessibility, information architecture, and usability.
  • Determine which information can add business value, drive efficiency, or improve risk management.
  • Develop relevant metrics that tie team activities to measurable business outcomes.
  • Assess policy needs and develop policies to govern digital and Internet activities.

Your successful partnerships with CDOs will hinge on your ability to address these priorities. Appeal to CDOs with solutions that resolve their challenges, including connecting, integrating, and generating data that can reveal valuable insights. Always keep the end customer’s digital experience in mind when presenting product features and benefits to CDOs; your solutions should continue to match up with customers’ ever-evolving needs. Stay abreast of new technologies and innovative business strategies. 

Your priority should be to partner with vendors that not only deliver state-of-the-art products, services and partner programs but provide in-depth training to help you sell, install, and support their solutions. Star2Star is that partner. We can make you indispensable to CDOs. For more information on our partner program:

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