As we have discussed in previous blogs and our bi-monthly podcast, the world of Unified Communications is changing. Amidst mergers and acquisitions, such as Mitel/ShoreTel and Cisco/BroadSoft, high-profile brands like Amazon joining the market, and the ever-growing influence of the cloud, keeping up has become an integral part of any business’ strategies.
Remaining on the forefront of technology requires adjusting to industry disruptions quickly and efficiently. But having this kind of agility requires also having the right underlying infrastructure for your business. Experts far and wide have more than enough advice for what makes a business successful, including best practices, branding tips, and so on. When it comes to the core strategies of your company, however, the only authority on the matter is you.
Put Strategy First
Every business owner knows that the right infrastructure can only enhance their core strategies. Trying to adapt business strategies to ill-fitting technologies leads to frustration and hinders growth. This is perhaps one of the reasons why UC solutions are trending towards customizations and business integrations.
Benefits of Business Integrations
There are many benefits of customizing your systems with integrations, including the simplicity of a single interface or system, elimination of duplicate data, and considerable time savings with real-time information access at your employees’ fingertips. Other benefits include the industry- and function-specific capabilities that come with integrations to sales enablement, productivity, Customer Relationship Management (CRM), and other applications. These can expand the capabilities of your core system immensely and provide the competitive edge you need to outperform your peers.
A Communications Backbone
The complicating part about customization and integrations is knowing where to start, which ones provide the features you need, and then actually creating the data workflows that will connect your systems. There is a case to be made for mapping your integrations strategies starting with your business communications. Communications serve as the backbone of your business by connecting your internal departments with the external world of customers, market data, competitor intel, and more, so they can provide an excellent focal point for mapping business strategies.
Once you’ve mapped your strategy, identifying the right tools and building the integrations is where an iPaaS (also known as Integration Platform as a Service) can help you piece the puzzle together. A well-designed iPaaS, that has communications as the backbone, provides you with ready-made business integrations to popular platforms, user-friendly tools to help you configure data workflows according to your strategic goals, and the support needed to build new integrations. All of these features combined create the ideal environment for creating a truly unified business where communications and strategy come together to empower the modern business.