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A Category 1 hurricane can still lead to a Category 5 situation as it relates to business operations. 

We’ve all thought in passing about the effects of hurricanes and other catastrophic storms on our businesses. The likelihood of such earth-shattering occurrences are few and far between, so many business owners put disaster recovery plans on the back burner. 

However, there are lots of other, more frequent situations that should have you running for the emergency kit. Storms, fires, and electric malfunctions are just a few examples of commonplace disasters that could leave your business paralyzed. In fact, a Popular Science article notes “there’s an argument to be made that network outages are becoming the world’s most frequent natural disaster.” 

All it takes is one

During Hurricane Sandy, the second-costliest hurricane in U.S. history, IHS Global Insight put the estimated loss of business activity at $25 billion. This event was extraordinary, but even much less dire situations could pack a punch to your bottom line. Even more damaging than lost revenue may be public perception: A business that’s unprepared for even minor disruptions is generally not looked upon favorably by consumers. 

If you’re still relying on an on-premise infrastructure for telephone service, you’re rolling the dice every day. Don’t wait until your business is paralyzed for a few minutes, a day, or a week. Use this time, in “the calm before the storm,” to make emergency preparedness plans for business continuity.

Communication connectedness

No matter what product or service your business provides, the ability to talk with customers, employees, and contracted outside professionals in times of uncertainty becomes an even greater necessity than when it’s business as usual. If your business currently relies on traditional telephone communication tools, planning for disaster may be complicated, costly, and, in some cases, simply not feasible. 

In contrast, cloud-based communication is more reliable than most on-premise solutions, and offers interoperability, a critical component of a solid disaster recovery strategy. If your office power goes down, cloud-based communication providers can automatically reroute calls to other offices, to key employee home or cell phones, or to voicemail. 

With Star2Star, if your physical business location is rendered unusable as the result of a disaster, you can simply unplug the phones themselves and move them to another location, allowing you to get back to business quickly. In the event of a storm, you and your employees can continue working from any location; your customers will be none the wiser. 

More than disaster recovery

By its very nature, a unified communications (UC) system operating in the cloud presents unique advantages in terms of disaster recovery. Although most organizations don’t buy into UC solutions solely for the purpose of business continuity, it is undeniably an attractive and valuable piece of a larger and smarter communications strategy. If your organization currently budgets for business continuity safeguards, it may be time to consider repurposing that money and stretching it further. 

To keep your company continually open for business, learn more about Star2Star’s disaster avoidance and recovery plan and other cloud communication solutions:

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