Michelle Accardi is an award-winning marketer and author of Agile Marketing. Michelle is responsible for leading Star2Star’s overall marketing strategy and integrated marketing initiatives including corporate marketing, digital marketing and product marketing. Previously, Michelle was head of digital marketing at Computer Associates. In this role, she led the company’s extensive digital and social transformation.
An accomplished 20-year marketing veteran, Michelle is a world-renowned technical thought leader on next-generation marketing and communications strategies. She brings to Star2Star substantial executive-level and tech industry experience having driven innovative, agile, revenue-producing corporate, digital, product, field and channel marketing programs for one of the world's most relied upon technology companies.
In 2011, Michelle published the de-facto book on Agile Marketing, which chronicled her experiences applying agile methodology to the marketing process for better results and faster time to value. In 2009, she was named to the Gulf Coast Business Review’s 40 under 40, and in 2008 she was recognized by South Florida Business Journal as Woman Who Means Business for South Florida. Michelle holds an MBA from American Intercontinental University and earned a bachelor's degree from University of South Florida.