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2020 trends

It’s been another whirlwind year at Star2Star, full of growth, development, and recognition. To wind down the year, we are recapping some of our proudest moments and looking forward to trends we expect to see in 2020.

Related: Cloud Trends To Expect In 2020

Star2Star Recap

We started a new professional relationship with Citrix this year as the industry's only Citrix Ready UCaaS partner. This opened up a new channel for partners of both companies to sell Star2Star’s enhanced virtual desktop solution. We also announced that our Application Framework and Desktop Softphone products are Citrix Ready, after passing a series of Citrix performance tests. 

Related: Get The Most Out Of Your Business Phone System

In addition, we were named to the CenturyLink Marketplace Provider Program; the Inaugural Frost Radar by Frost & Sullivan for demonstrated growth and innovation; the Gartner 2019 Magic Quadrant for UCaaS Worldwide; and to the Forrester Wave: UCaaS Providers Q3 2019 report. 

2020 Trends: Looking Ahead

We are proud to say that our team is on the cutting edge of development and innovation, and constantly scanning the market for emerging trends and insights. Based on what we have seen this year, let’s dive in to some of the key trends that we’re monitoring as we prepare to turn the corner into a brand new decade.

Looking beyond multi-cloud

Most enterprises today are using a multi-cloud strategy, and spreading their workloads across numerous providers. This trend has been rapidly increasing in recent years.

Related: Why It Pays To Upgrade Your Communications

Now, we’re starting to see a shift to omni-cloud, as enterprises are forming partnerships with large hyperscalers and smaller providers alike. By expanding their cloud presence, companies are able to diversify their workloads even further, improving flexibility, cost-efficiency and reliability. 

Strong global demand for SIP Trunking 

We are also noticing increased demand for Session Initiated Protocol (SIP) services, with the market growing at a CAGR of 18.6 percent. This growth is largely due to widespread shift to IP networks. SIP trunking enables a business to upgrade the reliability of their phone service, and lower the cost, without having to rip and replace it.   

Interest in EX

Chances are you’ve already heard about the customer experience (CX) which is now a top business driver. Now we’re seeing rising demand for another performance metric: Employee experience (EX). 

Related: Enhance Customer Experience (CX) With UCaaS

EX is all about respecting the value of your workers, and understanding that they also benefit from cutting-edge services, maximum uptime, and access to data and insights. Companies are realizing that by giving workers access to the right systems and tools, they tend to be happier, more productive, and more liable to stick around instead of fleeing for greener pastures. 

Demand for AI-enabled services

More and more enterprises are augmenting their communications systems with artificial intelligence (AI). We’re seeing AI being implemented into places like IVR, SMS, and live chat boxes. At the same time, companies are using AI to glean predictive insights about customer trends. 

Related: What To Look For In Small Business Phones

AI is evolving at a rapid clip, and it’s something that will receive a lot of attention in 2020. AI is also becoming more accessible, as SaaS providers are implementing it into their platforms—providing a cost-effective way to leverage cutting-edge analytics.  

SD-WAN adoption

Over the last few years, SD-WAN has grown from an emerging technology into a staple communications solution for global enterprises.

Related: Secure Communications Checklist

With SD-WAN, enterprises are able to create dynamic, secure global networks that can be managed from a central location—providing the necessary environment to support and maintain bandwidth-intensive applications and services. 

These are just a few of the many trends that we’re seeing in enterprise communications. 2020 is shaping up to be an exciting year, and we can’t wait to see what it will bring.  


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